Players create clans to achieve collective goals such as capturing the Place of Power, taking part in clan competitions and helping clan members to develop. Players can team up into groups which can contain up to 100-125 persons (depending on the strength of the clan and their stronghold) united by a single clan name, shield, regulations and management structure. Players have to travel to the kingdom Jotunheim to compete in the legendary competition.

New competition have been implemented into the game, which allow you to fight and become the king of the entire land. Resources can be obtained via upgrading resource buildings in the town, undertaking marches to resource locations on the global map and attacking towns of other players. Each in-game upgrade requires special resources – lumber, iron, food, stone, silver or the in-game currency 'gold'. Players create and develop their own clans, train troops and upgrade their heroes and their towns. The main game goal is to capture the place of power – a unique location placed at the center of every kingdom. Each clan has the ruling hierarchy from a ranker to the chief, and each player has their correspondent authority extent.

In Vikings: War of Clans, players have to cooperate with each other to create their own clan.